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This module delves into the art of building and maintaining a strong brand. It covers emotional branding and storytelling frameworks to build brand identity and loyalty, and provides guidance on how to manage reputation and recover from crises.
Building a strong brand identity
Emotional branding and connection
Applying storytelling frameworks
Crisis communication and brand recovery
Measuring and building long-term brand equity
Brand identity workshops, storytelling exercises, and analysis of successful brand campaigns.
Marketing professionals and brand managers who want to strengthen brand identity and engagement.
Basic understanding of marketing and communication principles. Interest in leveraging storytelling to enhance brand equity.
Join this course and gain the skills you need to excel in your field.
Attend this Course