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This module examines the psychological factors that influence consumer decisions online. It explores the impact of influencers, online reviews, and data-driven personalization to help marketers develop more effective strategies.
The psychology of online shopping
The role of influencers and social proof
Data-driven personalization techniques
Cross-cultural consumer trends
The impact of reviews & ratings on purchasing decisions
Analysis of consumer data, case studies of digital campaigns, and interactive group discussions.
Marketing professionals, brand managers, and sales leaders.
Basic knowledge of marketing or sales principles. Interest in understanding customer psychology and digital trends.
Join this course and gain the skills you need to excel in your field.
Attend this Course