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This module provides the skills to communicate effectively with the public, media, and other external stakeholders. It covers strategic messaging, press engagement, and crisis communication, with a focus on building credibility and managing reputation.
Principles of effective public communication
Crafting key messages and talking points
Engaging with traditional and digital media
Handling media interviews and press conferences
Crisis communication and reputation management
On-camera media training, press release writing workshops, and simulated crisis communication drills.
Communication officers, PR professionals, and leaders who interact with the public or media.
Basic understanding of organizational messaging. Interest in building public trust and credibility.
Join this course and gain the skills you need to excel in your field.
Attend this Course